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How to promote training courses on survival in the Amazon, a river cruiser and a travel agency in Internet?

July 16th, 2010 |

Author: John

I need to promote four (4) specialized products and I require advice from people with experience in online marketing and those people that are responsible for the area of promotion, marketing or sales of travel agencies and tourism companies that offer survival courses and cruises. This company is located in Iquitos, an exotic city in the middle of the Peruvian Amazon, one of the least explored and most bio-diverse area in the world. The products I have to help to promote are:

1. Training courses on survival in the Amazon jungle, for companies or adventure travelers.

2. Visits to remote indigenous communities that preserve their customs, for anyone interested.

3. Research or study trips in the Peruvian Amazon, for researchers, students and anyone interested.

4. Travel by river cruises along the Amazon river and tributaries or cruises in Pacaya-Samiria National Reserve (the largest reserve in the floodable Amazon jungle in South America).

These are quality products. The company respect and teach the travelers to respect the nature. They take medical help or supplies to river communities and indigenous tribes they visit. Trips are designed to understand the nature and their ecosystems.

This company works with professional and specialized staff as naturalists and, in case of survival training courses, with instructors of the Air Force.

The company weakness is the international promotion and that is my challenge.

I have had successful experiences in promoting hotels. But I never promoted this type of product. Therefore, I have several questions:

A. Where or in what ways should I promote these four products?

B. What websites, especially free of charge, you known to promote these products? In hotels, for example, there are sites like Tripadvisor and others.

C. Do you know websites and forums that are focused on "selling" the four travel products I have?

D. What social networks focused on these products are available? I know that there are Facebook, Twiter, Flirck, but, do you know any social network for adventure travelers or interested in this kind of trips?

E. I was considering using the Lonely Planet, Viajeros and Losviajeros forums. Do you know others forums or specialized forums? Regardless of language.

F. Does anyone could help me with the contact details of publishers of travel guides (Lonely, Frommers, Footprints, etc.)?

G. I was thinking in contact with TV and film producers or film makers to promote the services of the company and be a strategic partners for films in the Amazon. Where and how I may contact with big producers companies as Discovery, NatGeo, BBC, etc., and with small producers?

Do you have any other recommendation?

Social networking websites, communities and content hubs for travel, environment, training and similar:

socialmediaanswers.com/niche-social-networking-sites/

You’ll need to work down the list, as they’re ordered by niche.

Engage, interact, converse and listen. If you build a rapport on any of the sites or you feel ‘this is the place for us’ you may wish to consider purchasing advertising. Hope these help.

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I’m unwilling to annoy potential or existing customers, so what marketing perspective is best for me?

July 15th, 2010 |

Author: John

My reason for needing to own my own business is the need for integrity. Most of the companies I’ve worked for have perpetual integrity issues, including their marketing methods and perspectives. I do Geek Squad-like tech support, and I have a recipe for success, other than a somewhat ‘beatnik’ attitude towards marketing. My current marketing plan includes:

-Business networking meetings
-Being prepared to describe the benefits of using my services
-A concise Website with free training and well-considered SEO
-Pens, pads of paper and other useful items with my logo for existing and potential customers
-A Facebook page for my business
-Submitting to typical advertising venues like Google and Superpages

I’m planning on putting some money into advertising, but I’m concerned that my complete unwillingness to ‘bother’ customers could make for a very slow start.
Examples of what I consider bothersome (but seemingly necessary) practices include:
-Nagging customers (on the phone, specifically) to allow me to finish projects/do needed maintenance
-Forcing promotion of my business into casual conversation

Any tips, books, or Websites you’re aware of in this regard would be greatly appreciated. Most of the existing materials out there aren’t geared towards people like myself.

I would blog about technical things(shows your tech knowledge and establishes you as an authority… If done right) that would a.) Make your customers call by reading about enhancements and upgrades or b.)Give your customers answers to small fixes that you would tell them over the phone before you decided to come out: saves you time from being on the phone. I would also add a funny quote or pic to it that people would send or link their friends… Whatever draws them to your site and gets your name in their heads. I’m actually looking for blog sites at the moment so can’t help you there, but I do read my friends techs blogs, at least the ones that have tips.

You could even hire a 24/7 live tech if you have enough business where you get several phone calls after/before business hours.

One thing I do is get involved with community. Find a local fair or weekend market and sponsor it, add a booth, get seen. A booth can cost you as little 100 for the weekend in some places, have it staffed and covered with flyers and tech tips. You’d be surprised how many local events would be more than glad to have another sponsor, even if its only 100. Gun shows, exhibitor markets, community fairs, bike rallys, blood drives, school parks and fields, sports teams, race cars/bikes, bands, concert halls, farmers markets, etc.
find an events page in your community or local radio website and get involved.

You also can have banner exchanges with other companies that have related services.

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Why an Asian IT graduate cannot find a job in Adelaide, Australia?

June 24th, 2010 |

Author: John

Except my bachelor degree of Networking, I have a career training program certificate. I am specialized in website development, E-commerce solution and SEO.

I have 2 done internships at 2 IT companies and so many volunteer IT job experience. I have sent 300 applications in the recent 3 months. I have just got one interview.

I wrote to lots company providing website development and Internet marketing services, I did not get any reply.

Do these companies in Adelaide discriminate me because I am an Asian or Foreigner? I am now feeling really depressed. Can anyone help me?

Thanks

Change your name to Mel Gibson.

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Would you rather the government nationalise more things so you dont have to pay taxes?

June 1st, 2010 |

Author: John

If banks, train networks, phone companies etc. were nationalised, then the government would receive a revenue from that, and then we would have to pay less taxes?

Of course, car companies and consumer products should remain in a competitive market economy, because its in the best interests of the consumer.

Why doesn’t the government nationalise enough things so that nobody ever needs to pay tax?

And the government get’s it’s money from WHERE, again?

You are either being really sarcastic…or you are just plain stupid. Not sure which.

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Someone please tell me what is wrong with my resume?

May 21st, 2010 |

Author: John

Someone please tell me what is wrong with my resume?
I have been applying for more than a month and not even gotten a call back. I think there is something wrong with my resume. Can you tell me what you think. Any ideas why I am not even getting a call back. Everything is on line now.
I interview well, but I have not gotten an interview.
How can I make this resume better?
Thanks in advance.
(note:Advice from HR and consultant are more appreciated,u know all about it)
I pasted my resume below,

• London SE6
• +44 (0)7545094603
• prabalan@yahoo.com

To obtain a position that will enable me to use my strong organizational skills, educational background, and ability to work well with people.

SKILLS:
IT:
• Systems: Microsoft windows (Advanced knowledge), UNIX and Linux
• Hardware: Servers, Hubs, Routers, Switches and PC’s
• Software: MS Office Suite and MS SQL Server
• Networking: TCP/IP and Ethernet
• Languages: Visual Basic, C, C++ and HTML
Laboratory (Electronics):
• Stimulating various Microprocessor programs.
• Integrating hardware and software with VHDL programs.
• Designed various circuits to provide a defined output.
General:
• Excellent communication, analytical and management skills
• Determined, innovative and creative
• Positive and enthusiastic
• Ability to work effectively under pressure
Fluent lingual skills:
• English and Tamil.

ACADEMICS:
2008 – 2009
British Institute of Technology and E-Commerce LONDON,U.K. (COVENTRY UNIVERSITY)
M.B.A. in Innovative management
• Core subjects: Strategy, Marketing, Management of information system, Innovative management, Supply chain management, Quality management and Finance.
• Dissertation research in Supply chain management.

2003 – 2007
SRM UNIVERSITY CHENNAI, INDIA
B.Tech. in Electronics and Communication Engineering
• Core subjects: Electronics Circuits, Digital Communication, microprocessor, Information Theory, Computer Architecture and Micro controller, Satellite Communication, Radar and Navigational Aids, Engineering Economics and Management.
• Dissertation research in Wireless Communication Engineering.

EXPERIENCE:

Dhillon Investment limited, London March 08 – Ongoing
Job Title: Assistant Manager
• Responsible for the supervision of a staff of twenty people within the organization
• Responsible for the recruitment and training of employees.
• Responsibilities included customer service, Marketing of the shop and maintaining the labour and food cost under the margin giving the store highest amount of net profit.
• Maintenance of the day books which includes purchase, sales, receipts, and payments

DELL INTERNATIONAL, INDIA Jun 07 – Jan 08
Job Title: Sales Executive (B2B)
• To sell Dell computers and peripherals over the phone.
• To work in a team in a target driven environment.
• Cross selling and up selling of the product to generate more revenue.
• Maintaining and chasing sales leads, and gathering market and customer information.
• Provide excellent customer services and communication with different departments to resolve customer’s queries.

ACHIEVEMENT:
• Awarded as the “Best revenue generator”.
• Introduced new pilot team to improve customer satisfaction by 20%.
• Various changes and improvements suggested by me was recognized and implemented in the organization.
• Proactively worked as a project coordinator in different in house projects.

Forever Living Products (FLP), INDIA July 05 – Feb 06 Job Title: Business development executive (B2B)
• To sell and distribute the FLP products through chain marketing and direct selling.
• Involved outbound cold and warm calling.
• To lead team of 25 trainees and to identify customer group by segmentation.
• To create leads and organize meeting with prospective business customers.
• Making accurate, rapid cost calculations, and providing customers with quotations.

International YES Summit, CHENNAI, INDIA May 05 – June 05 Job Title: Event coordinator.
• Coordinated and volunteered for organizing venue for delegates from 88 countries.
• To manage conferences, distribution of agenda, space allocation, entertainment etc.
• To work in team and to provide all the help in the event from reception of delegates, entertainment, and till send off.

REFERENCE: Available on request.
PRABALAN PANNEER SELVAM

Is there any chance that you can find out who the companies are that you are applying to and submit a physical resume? Jobs post on-line unfortunately decrease your odds of getting an interview. On average for every 200 resumes received, only 1 is granted an interview.

I have a large amount of experience for getting the proverbial foot in the door, and honestly it has nothing to initially do with the wording on the resume. If they never open your resume to read it, they’ll never know how great you would be for the job. Once they go to read it, you also need to treat your resume like a brochure advertising you, put more of your personality into it so they meet you, before they meet you.

Creating an amazing physical resume and personally delivering it would make a world of difference.

To learn more about this, as well as ways to increase your odds of getting an interview or job please take a look at the website below.

Best of luck!

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