network marketing
What is Network Marketing
If you have ever heard of network marketing, you have surely heard about the polarized views about network marketing. I have never seen any other business model that has attracted so much criticism and hype in recent years. In this article I take a hard look at the facts of the network marketing and what it is and what it isn’t.
Network marketing is business model where companies recruit direct sales representatives or distributors to sell on their behalf. These distributors are customers of the products themselves also. They recruit other distributors and create a network of people who market the same products. That is how network marketing works. It has been a successful business model and like any other successful model it has drawn some unscrupulous people and practices. These have given the whole network marketing community a bad name and overshadow what is fundamentally a strong and proven business model.
What is network marketing?
Network marketing is a business distribution model that aims to build a network of distributors or sellers who sell a company’s products directly to the consumers; cutting out the middle-men. These distributors will then build a further network of their own and so a downward chain of distributors or sellers is built.
Amyway is the company that is most commonly associated with network marketing and they have been running it successfully for a long period now. In a common network marketing arrangement, the parent company will recruit distributors or resellers, who in turn will recruit their own distributors and resellers. A distributor will earn commissions on the sales that they have made plus earn commissions on the sales of the people who they have recruited.
So, in principle, a distributor will earn commissions from not only their own sales, but additionally, sales of other distributors as well.
Why does network marketing draw so much flak?
Network marketing has drawn a lot of flak from different quarters of the public over the last few years. This sometimes overshadows fact that network marketing is a serious business and it has generated millions of dollars of revenues for companies who have successfully practiced it for years now.
There are some malpractices and bad business behavior that has tarnished the image of network marketing, but in principle and practice, network marketing remains to be a strong business model.
The most common malpractice that has given a bad name to network marketing is the illegal “Pyramid Scheme” or the “Ponsi”. In such a scheme, you don’t have to really sell anything to make money. Recruiting new members in the network is sufficient in order for you to make a commission. This is obviously a flawed scheme and is not part of the mainstream legitimate network marketing business.
Network marketing aims at getting serious people to promote good products that they are themselves comfortable in using and works as a micro franchise business. Over the years like any other successful business model this has also drawn some unscrupulous characters who have tried to misuse it and have given the whole network marketing community a bad name in return.
Network marketing is serious business
The truth is that network marketing is serious business and is like any other small business. If you are thinking about entering a network marketing business, then you should prepare yourself, like you will, if you were entering any other small business.
The principles of network marketing are very similar to the principles of franchising and that is why it is often referred to as micro – franchising. Much like franchising the parent company will give you an inventory of goods and a set of rules and guidelines with which you should carry out your sales.
The parent company will spend money on advertising that will help you sell their products. In addition to that, you will have to spend your own resources in selling and marketing yourself as well as the product line, directly to the potential customers.
The distributors and sellers need to manage their inventory wisely so that they do not end up over stocking and have steady flow of cash from sales. They can then buy more of the popular products from the parent company and keep the cash register ringing.
Network marketing companies operate for royalty much like franchise fees and they earn a percentage, every time a sale is made. So you can see that the business model is fundamentally the same.
The key difference is that cost of capital required to set up a network marketing business is quite low and almost everyone can start it. The main similarity is that you need strong sales skills in both types of businesses to succeed.
If you see closely you will realize that like most other concepts, network marketing is not good or bad, per se. It is the practice of network marketing that will determine whether it helps you make decent income or just leave you stranded with no money in your pockets.
S Babu
Network Marketing Business Tips- the 3 Biggest Myths About a Network Marketing Business
It is amazing that for a business model that has been around for 50 years, how many people still have misconceptions about a network marketing business. In fact, this article will reveal the 3 biggest misconceptions that people have that prevent them from getting involved with this potentially lucrative business.
Myth 1) Every Person Is A Prospect
WRONG!!
Unfortunately, this myth has come as a result of the “old school” mlm prospecting technique referred to as the “3 foot” rule. This rule basically stated that a distributor should prospect any person that came within 3 feet of them ALL day long!
YIKES!
No wonder some people are terrified of even mentioning the word “network marketing” to friends or family members. Chances are, friends and family members have been hounded by an individual employing the “3 foot” rule.
Look, if somebody is not interested in a network marketing business, they should NOT be approached. Spend your time learning how to attract people that are open to network marketing to you and your business. This is an essential skill, especially with Internet network marketing.
Myth 2) You Must Be A “People” Person To Succeed With A Network Marketing Business
Now do not get me wrong, enjoying the social aspect of mlm is GREAT! But the concept of the back-slapping, rally attending, cheering in unison, network marketing “type” is no longer accurate.
I am not sure it ever was.
True, such stereotypical behavior still exists. The Internet has now made it possible for people to pro-actively “socialize” in the virtual world. The amazing growth of the social networks allows people involved with network marketing to comfortably form relationships with potential prospects. Distributors no longer need to attend rallies when they have access to webinars and teleseminars.
The growth of online video makes it easy for the network marketing community to get to “know” each other. Twitter makes it easy to “follow” each other. The truth is, a distributor can be about as social as they feel comfortable with, and still have a successful network marketing business.
Myth 3) Multi-Level Marketing And Pyramid Schemes Are The Same Thing
The FTC has done extensive investigating of the network marketing industry over the last several years. They have clearly identified the difference between a pyramid scheme and the mlm business model.
The Difference boils down to the emphasis placed on the company products/services. If an individual would purchase the company products/services with no business opportunity “attached” to them, the business model is legitimate. In a classic pyramid scheme, the products and services are just an excuse to “pass money around”.
The point of this article is that in order to be successful in “modern” network marketing, a person needs to learn Internet network marketing. It is the most cost effective method of growing a successful network marketing business.
Michael Hutchins
Network Marketing Business Tips- the 3 Biggest Myths About a Network Marketing Business
It is amazing that for a business model that has been around for 50 years, how many people still have misconceptions about a network marketing business. In fact, this article will reveal the 3 biggest misconceptions that people have that prevent them from getting involved with this potentially lucrative business.
Myth 1) Every Person Is A Prospect
WRONG!!
Unfortunately, this myth has come as a result of the “old school” mlm prospecting technique referred to as the “3 foot” rule. This rule basically stated that a distributor should prospect any person that came within 3 feet of them ALL day long!
YIKES!
No wonder some people are terrified of even mentioning the word “network marketing” to friends or family members. Chances are, friends and family members have been hounded by an individual employing the “3 foot” rule.
Look, if somebody is not interested in a network marketing business, they should NOT be approached. Spend your time learning how to attract people that are open to network marketing to you and your business. This is an essential skill, especially with Internet network marketing.
Myth 2) You Must Be A “People” Person To Succeed With A Network Marketing Business
Now do not get me wrong, enjoying the social aspect of mlm is GREAT! But the concept of the back-slapping, rally attending, cheering in unison, network marketing “type” is no longer accurate.
I am not sure it ever was.
True, such stereotypical behavior still exists. The Internet has now made it possible for people to pro-actively “socialize” in the virtual world. The amazing growth of the social networks allows people involved with network marketing to comfortably form relationships with potential prospects. Distributors no longer need to attend rallies when they have access to webinars and teleseminars.
The growth of online video makes it easy for the network marketing community to get to “know” each other. Twitter makes it easy to “follow” each other. The truth is, a distributor can be about as social as they feel comfortable with, and still have a successful network marketing business.
Myth 3) Multi-Level Marketing And Pyramid Schemes Are The Same Thing
The FTC has done extensive investigating of the network marketing industry over the last several years. They have clearly identified the difference between a pyramid scheme and the mlm business model.
The Difference boils down to the emphasis placed on the company products/services. If an individual would purchase the company products/services with no business opportunity “attached” to them, the business model is legitimate. In a classic pyramid scheme, the products and services are just an excuse to “pass money around”.
The point of this article is that in order to be successful in “modern” network marketing, a person needs to learn Internet network marketing. It is the most cost effective method of growing a successful network marketing business.
Michael Hutchins
Finding Efficient Network Marketing Software
Are you a professional network marketer? If you are, then you probably have realized by now how badly you needed network marketing software. Not that knowledgeable? Well, it’s a set of programs that helps you wok efficiently and manages your tasks and downlines better. And since it is a set of programs, you should be able to get software with the most helpful programs.
Manage Emails: A network or multi-level marketing software would do a number of things for you. If in case you want to try one, ensure that you get the program that performs several operations to you advantage. A must-have feature would be an email manager. There is a lot of network marketing software with an email manager. It lets you create, send, and manage emails. An email manager is necessary because you need to contact you downlines from time to time if only to steer and inspire them.
You need to jog the memory of the great offers of your business if ever they have failed to spot the company email. At heart, you want to take upon the responsibility as the team leader of your downlines so that they would be as prolific as you do.An advantageous email manager integrated on network marketing software would be the one where you can create a good email and then include the receiver’s name in the body of the mail. It should also send the email to its projected recipients in just a click away.
Monitor Your Sales: Aside from an email manager, your network marketing software should also aid you in checking your sales proceeds, commissions, and daily quota. In this program, you will see in an instant how much your target income is and how much more you do need to meet your goals for a specified time. Seeing how you went during the week or so would bestow you with a sufficient motivation and drive to do better next time. And network marketing software would do you just that. Run multiple programs in one. Also, see to it that with the software you’ll get, you will be able to manage your affiliate links. Typically, these programs in the software would enable you to run multiple programs at a given time.
There are marketers who integrate two or more network marketing programs to make the most of your profits. If you’d like to be one of them, all you need to do is to obtain the software that would enable you to manage all your programs in one go, without having to individual to go to each program just to check out the progress of each.
Monitor Hits: There is also some network marketing software that makes it possible for you to promote your splash page and affiliate links. They are so useful and efficient that you can also monitor how much clicks, page views, and impressions you got from particular source/s. The program would also monitor the website URL o the IP address from which your hit originated from. In this way, you will be able to determine which marketing means were effective and which were not as helpful. If you were paying for advertisement, being able to know this information is very vital. With it, you will be able to set aside much money in the advertising department because your efforts will only spotlight on places where the result is good enough.
Try all-inclusive network marketing software today and see how a notch easier it is to earn from network marketing without too much exertion on your part. It would certainly slash your effort in half and boost your efficiency twice as much!
Terez Dunn
http://www.articlesbase.com/marketing-articles/Finding-efficient-network-marketing-software-689998.html
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3 Tips on Using Affiliate Network Marketing to Fund Your MLM Business
Introduction to Affiliate Network Marketing
Have you heard of Ewen Chia? He is the world’s #1 affiliate marketer. Have you wondered how he did it? Today I am going to show you the 3 tips on how you can become a super affiliate network marketing expert so that you can earn this extra income to fund Your MLM Business. Before I begin, let me show you a short introduction to affiliate network marketing business model.
Affiliate network marketing is the same as affiliate marketing. It’s about promoting other people network marketing information products online. Being an affiliate, there are pros and cons.
1) Being an affiliate, there is no maintenance required. You don’t have to provide customer support and handle customer complaints and refunds. Your job is to promote it and make sales.
2) Instead of spending time creating your own products, doing testing, trial and error, you can focus all your time doing marketing, building your list and writing responsive emails.
3) The disadvantage is that you are focusing on branding the creator name and his products. It goes viral and everyone knows his name and products. You are helping to promote his Brand rather than promoting yourself.
3 Tips on becoming an affiliate network marketing Expert
When I first started out in 2007, I started out becoming an affiliate promoting affiliate network marketing information products. My goal is to build a list of targeted prospects who wants to succeed in network marketing. If you promote an affiliate product that is irrelevant to network marketing, chances is that it will be very difficult to pitch your business opportunity in the long run.
After struggling in network marketing for 5 years trying to build my MLM business, I decided to look for help. I found my mentor. He taught me the 5 secrets to become an affiliate network marketing expert.
1) The first thing that every affiliate marketer must have is a squeeze page and a thank you page. It is also called the lead capture page. It is to capture your prospects name and email address. Now why do they want to do that? You offer them a free report like an e-book that is relevant to network marketing.
2) Once you set up your lead capture page, you have to learn to direct traffic to your lead capture page. Traffic generation is the life source of your affiliate marketing campaign. No traffic means no leads and therefore no list to sell your affiliate network marketing products to.
3) Email marketing. Before you build a list, you need to purchase an auto responder and then create follow up emails to build relationship with your prospects. The number one step when you build your list is to earn your prospects trust. To do that, you need to provide them with quality information about network marketing.
The common mistakes that most affiliate marketer do is to hard sell their prospects. They write hype sales letter instead of writing an informative article to teach their list. Desperation of making quick money will lead to the death of your affiliate network marketing campaign.
3 Crucial Advice about network marketing
Indeed, online prospecting in network marketing is simple and easy. Allow me to give you 3 crucial advice about network marketing.
1) Online prospecting takes time. Most affiliate marketers rush to make fast money rather on creating an asset by building a responsive list. There is no such thing as a “get rich quick” marketing system. You need to think and write quality email newsletter to build relationship with your list.
2) Focus on traffic generation. Many affiliate marketers always look for a better affiliate products or pays higher commission rather on focusing on driving traffic to their website or lead capture page. I have seen so many people fall away from the right track and wasted a lot of time instead of driving traffic.
3) Create a network marketing blog. Set up a network marketing blog and fill it with contents to build relationship with your list. Consistency plays a very important role. You need to be consistent in updating your blog, posting new and fresh content to educate your prospects. Blogging is a very good way to brand yourself as an expert. When your prospects visit your professional blog with great contents, you will instantly gain credibility for yourself.
Conclusion
So we have touch a lot of key topics on how to promote affiliate network marketing products and how to generate extra income to fund your MLM business by building your list. I wish to explain to you more about how to drive traffic to your website or squeeze page and how to write responsive network marketing emails to build relationship with your prospects but it will go on forever.
Remember the advice about network marketing I share with you today. It will speed up your success and make money online to fund your MLM business. A gentle reminder, be not easily distracted by other better business opportunities. My advice about network marketing will help you to have a head start. If you want more information and tools to help build your network marketing business online, simply go to my resource box and click onto my link. I look forward to see you on the inside.
Winson Lim
http://www.articlesbase.com/mlm-articles/3-tips-on-using-affiliate-network-marketing-to-fund-your-mlm-business-705350.html
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